![]() ![]() To generate your own list, ask yourself: does the product need to be perceived as friendly? Robust? Professional? Cutting-edge? Futuristic? or perhaps more down-to-earth? If you’re stuck, think about who the product is being designed for and what you’d like them to think or say when they use the finished version. These never really play directly into the color choices, but serve as guidelines. Typically, I start by coming up with some adjectives that describe the product and the brand values I’d like it to portray. Doctoroo is a medical app for Android which enables users to book video calls and arrange appointments with doctors. I’m going to use an app I designed recently, Doctoroo, as an example to demonstrate the different steps I took and why. When I'm designing a new interface, the principal considerations for the color palette are: the user demographics, where and how the product will be used, and any company branding guidelines. But, choosing it doesn’t have to be overly complicated. ![]() Did you know that it only takes 90 seconds for a user to make a judgement about a digital product? Interestingly for us as designers, most of this judgement is based on color.Ĭoming up I’ll give some tips on how to find colors that work together, how you can test them, and finally some handy tools.Ĭhoosing a color palette for your app could be considered the most important part of an app’s visual design, strongly affecting the user’s perception of the quality of the product.
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